Meet BARC, a new TV ratings system to create a new set of winners and losers – Economic Times

Meet BARC, a new TV ratings system to create a new set of winners and losersEconomic TimesNEW DELHI: It took nearly a decade of talking, three years of operational groundwork and even a rare Telecom Regulatory Authority of India (Trai) recommendation that government actually agreed with. Yet the rollout of Indian television’s new rating … […]

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