Nielsen To Use PPMs For Local TV Ratings, Will Include Out-Of-Home Viewing – MediaPost Communications

MediaPost CommunicationsNielsen this morning announced a plan to begin introducing portable people meter (PPM) measurement to its local market TV ratings service for both “in-home” and “out-of-home” viewing in 2017. Nielsen acquired the PPM methodology as part of its …Nielsen Adding PPMs To Local TV RatingsTV News CheckNielsen Promises to Dump Paper Diaries in 2017TVSpyNielsen: […]

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