OTT distribution, licensing deals behind TV ratings' 'new math' – FierceOnlineVideo

OTT distribution, licensing deals behind TV ratings‘ ‘new math’FierceOnlineVideoBroadcast TV networks not named ABC suffered a bit of a ratings hit as the NBA Finals swung into gear, with Game 1 stealing views away from NBC and CBS. But a poor broadcast showing may no longer be the kiss of death for struggling new series. […]

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